Trompenaars Cultural Dimensions Model, also known as The 7 Dimensions of Culture, can help you to work more effectively with people from different cultures. Fons trompenaars Cultural Dimensions. 1. Sinem KüçükyılmazGamze Saba Berlin School of Economics and Law Intercultural Communication. TROMPENAARS CULTURAL DIMENSIONS • Trompenaars and Hampden- Turner () classified cultures along a mix of behavioral and.

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Mastering M and A: Synchronous time is more abstract and focuses on being able to work on various projects at once. In a diffusive culture, people tend to see their personal and work life as interconnected. Trompenaars Cultural Dimensions4. cuultural

Hofstede’s Cultural Dimensions This is another model which can help you to understand cultural differences. How people view status depends a lot on the cultural group culturql which a person belongs. Relationships with people[1], perception of passage of time, and the way we incorporate our Environment into our lives.

The two sets of measurements indicate basic difficulties that any culture has to deal with but for which solutions are in dispute. The questionnaire was sent to over 15, managers in 28 countries. In Mexico, the shift from a previously communitarian culture trompenaqrs be explained with its membership in NAFTA and involvement in the global economy. This cultural dimension is about the range of feelings expressed.

Trompenaars’ model of national culture differences – Wikipedia

Nowadays their database extends over 80, participants and continues to grow thanks to the internet and the new opportunities in research design. Time can be measured and understood in different ways. In a specific culture, people first analyse the elements individually and then put them together, the whole is the sum of its parts. The question is, though, whether IBM,which has a powerful US-derived organization culture, may have socialized its employees so powerfully that their values do not reflect aspects of local nationalcultures.


Personal relationships and obligations play an important role when making ethical decisions. Business is a human situation and all kind of emotions are considered appropriate.

seven dimensions of culture

Also the researchers background and research was from only one discipline, a better foundation is for multi-disciplinary approach Nasif et al. After experiencing success in Nigeria, he was posted to Malaysia. Instead, individuals are directed by the daily demands of every day life.

The way in which people experience their environment differs from culture to culture. Better understanding reduces the number of cultural driven misunderstandings and conflicts thereby reducing coordination costs. In internal-directed versus outer-directed cultures the focus is on how people experience their environment. Standards and values are important and can only be departed from after consultation.

They organized the presentations and the whole agenda for the day with the expectation that in one day they would close the deal with the Mexican company.

It is important to get to know the people one is doing business with during meetings in a particularist environment.

The grasp of the blinded men. Examples of neutral cultures are countries as UK, U.

There are five orientations covering the ways in trompenqars human beings deal with each other, one which deals with time, and one which deals with the environment. Please enter your name here. The model helps marketers understand how consumers in different countries behave differently towards the same product.


This results in plans and deadlines being flexible. We measure past, present and future using years, months, weeks, days and hours. Different Cultures – Different Expectations: This allows a constant updating and extension of fonx database. Trompenaars distinguishes two measurements: Examples of diffusive cultures include China, India, Argentina, and Spain. As for those from an emotional culture doing trokpenaars in a neutral culture, they should not be put off by a lack of emotion.

Very often, it is really hard for managers coming from achieving cultures to do business with partners coming from ascriptive cultures. This dimension describes how people manage time.

This could be because of your social status, your education, or your age. For an insight into the biggest differences and how organizations are affected by these differences, Fons Trompenaars and Charles Hampden-Turner developed a cultural modelthat distinguishes seven cultural dimensions.

However, for an ascription culture doing business in an achievement culture, it is important to bring knowledgeable members who can prove to be proficient to other group, and respect should be shown for the knowledge and information of their counterparts. As such, in these cultures work colleagues socialize with each other outside of work more.

Sequential time societies appreciate punctuality and like to schedule and plan things beforehand and, what is the most important, they expect people to stick to the plan.